Why Did This Coinbase Ad Capture the Crypto Community?

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Coinbase has introduced a new television ad that humorously pokes fun at the traditional United States fiat currency, portraying it in the form of a penny coin. In the ad, the penny is comically tossed into a bin and vacuumed. It drives home the message that it’s time for a digital upgrade to replace outdated physical currency.

The crypto community was quick to jump on the ad sharing it online, with the comments praising the marketing team for their creative efforts.

Cryptocurrency exchange Coinbase recently launched a new visual advertisement, taking a humorous approach towards how many US penny coins are thrown away every year, even though “they are technically still money.”

Meanwhile, Abraham Lincoln’s likeness on the penny coin was animated. He was depicted as humorously advocating to be removed from the penny and transitioned into digital currency.

“Get me off this scrap piece of metal. Make me digital, let me soar!”

It recieved a positive reaction from prominent figures in the crypto industry.

Read more: Who Is Brian Armstrong? A Deep Dive Into the Coinbase Founder

David Marcus, CEO and co-founder of Lightspark, shared with his 122,200 followers on X (formerly Twitter) that Coinbase’s advertising continues to improve with each release.

“Coinbase ads are getting better and better. Solid work all around.”

Meanwhile, Wendy O told her 361,400 followers that the Coinbase “marketing teams deserve a raise.”

However, Coinbase has previously released advertisements that challenge societal norms.

Meanwhile, in May 2023, Coinbase released an ad explaining “why crypto is the most important technology America has to update the financial system.”

Read more: Crypto.com vs. Coinbase: Which Crypto Exchange Is Right for You?

Armstrong commenced the broadcast explaining the common misconception about crypto portrays is it merely as a speculative asset. Additionally, he mentions the misbelief that people believe it is reckless trading.

However, this perspective is echoed by several U.S. politicians. These are actively pursuing regulatory measures against crypto in response to this belief.

In more recent times, BeInCrypto reported that Coinbase’s popularity on the Apple App Store has declined. This comes despite the positive news of the recent launch of spot Bitcoin ETFs.

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