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Broadcast TV Leads 2025-26 Election Ad Forecast at $5.6 Billion

$11.6B
political ad forecast
The cycle’s political advertising forecast totals $11.6 billion, while streaming accounted for 49% of TV use in July 2026.
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The cycle’s political advertising forecast totals $11.6 billion, while streaming accounted for 49% of TV use in July 2026.